Here are some popular career options:
1. Digital Marketing Manager: A digital marketing manager is responsible for overseeing a company's digital marketing strategies and campaigns. They may work for a variety of organizations, including startups, small businesses, and large corporations.
2. Social Media Manager: A social media manager is responsible for managing a company's social media presence, including creating content, managing social media accounts, and engaging with customers.
3. SEO Specialist: An SEO specialist helps companies improve their website's search engine ranking through keyword research, content optimization, and link building.
4. Paid Advertising Specialist: A paid advertising specialist creates and manages paid advertising campaigns on social media platforms like Facebook, Instagram, and LinkedIn, as well as on search engines like Google.
5. Content Marketer: A content marketer is responsible for creating engaging content, including blog posts, videos, and info graphics, to attract and retain customers.
6. Web Analytics Specialist: A web analytics specialist analyzes website traffic data to understand user behavior and identify areas for improvement. They may use tools like Google Analytics to track and report on website performance.
7. Pay-Per-Click (PPC) Specialist: A PPC specialist would work on developing and implementing paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads. You would be responsible for creating ads, selecting targeting options, and monitoring performance metrics.
8. Content Marketing Manager: A content marketing manager would be responsible for creating and distributing content that attracts and engages a target audience. You would be responsible for developing a content strategy, creating various types of content, and analyzing performance metrics.
9. Email Marketing Manager: In this role, you would be responsible for managing a company's email marketing campaigns. You would create email campaigns, segment the email list, and analyze performance metrics to improve campaign effectiveness.